Time to break out the stretchy pants

The Taco Trail Challenge returns September 15 through October 15, and there is even more to love this time with a new mobile passport, weekly giveaways, and another shot at claiming the Trail Champion title.

Taco plate from Mercado Del Sol in Concord

The Concord Taco Trail is a directory of the nearly 40 authentic, family-run restaurants and taquerias that make Concord the East Bay’s go-to destination for great Mexican food, and it’s all you need to explore some the city’s best hidden culinary gems. Most of the taquerias and restaurants offer cuisine made from authentic family recipes specific to different regions in Mexico. For example, Tortilleria El Molino and Mercado Del Sol both specialize in Michoacan style food such as carnitas and buche. Taqueria Autlan offers Yucatan specialties like al pastor and cochinita pibil, and Jalisco-style restaurants like Salsa Mexican Grill and El Yahualica, create favorites such as birria, and beef or shrimp tacos. Gaudalajara Grill simply specializes in “California Mexican.” Most of the eateries do offer a mix of regional styles along with their specialty dishes, and many of them also make their own tortillas on site.

2020 Taco Challenge winner Leyanne Amos and runner-up Emily Lawson.

During the Challenge, you will earn points towards prizes at each location you visit. The taco fan with the most points at the end will be crowned the new Trail Champion for 2021 and receive the official Taco Trophy — along with some serious bragging rights. There’s also a “Golden Taco” award for the taqueria with the most check-ins, so be sure to support your favorites. You can bet that last year’s winners, Trail Champion Leyanne Amos and Favorite Taqueria, Los Portales, will be ready to defend their titles.

To participate, just sign up for the new Taco Trail mobile passport on the Visit Concord website. It’s free and easy, and you can start racking up those delicious taco points right away. If you signed up for last year’s Taco Trail passport, it has now expired. You will need to get the new one to participate this year. For more information, including the complete list of participating restaurants and the official Taco Trail map, go to https://www.visitconcordca.com/eat-drink/taco-trail/. Or you can pick up a printed map at the Concord Visitor Center at 2151 Salvio Street, Suite T, in Salvio Pacheco Square.
We are also excited to announce that Concord’s own hometown celebrities Blake Anderson and Kyle Newacheck are now two of the Taco Trail’s biggest fans. The Comedy Central “Workaholics” stars recently hit the trail with us and made a series of fun videos about it. Check them out on Visit Concord’s YouTube and social media pages.
Visit Concord is offering a special Taco Trail “Stay & Play” package with any hotel reservation during the promotion period, so invite some friends out to “do the Trail” and make a weekend of it. For information on hotel packages, visit https://www.visitconcordca.com/hotels/specials-deals/stay-play-hotel-packages/.
The Concord Taco Trail Challenge coincides with Hispanic Heritage Month, so let’s all celebrate and show some love to these great, hard-working members of our community. And when you do discover a glorious new favorite taqueria or menu item, be sure to take a photo and tell everyone about it at #concordtacotrail, #visitconcordca and #concordeats.
We look forward to seeing you on the Trail!