No End Game for  Free Comic Book Day

No End Game for Free Comic Book Day

With the record setting box office movie “Avengers: End Game” currently in theaters, there is no doubt why Free Comic Book Day (FCBD), now in its eighteenth year, continues to grow.
Always on the first Saturday in May, FCBD is an international promotional success for the comic book industry now supported in 2,300 stores in over 6o countries. Flying Colors Comics (and Other Cool Stuff) at 2980 Treat Blvd. in Concord is not only our local participant, but owner Joe Field is the creator of the promotion.
FCBD is a day you can come in all day and find thousands of free comic books for readers of all ages. Flying Colors hours are 11AM-7PM. Guest Dan Brereton, cover artist for Valiant Comics’ “Bloodshot FCBD” special and “Punk Mambo”, will be there signing from 11AM-3PM.
Each year, long lines form before store opening, filled with cosplayers (in costumes) for costume contests and photo opportunities, and that’s what fans do. It is quite the sight. Prizes including limited variant editions from Marvel Comics and Valiant Comics, treats, and special deals add to customers’ enthusiasm.
It all started eighteen years ago when Field proposed a simple plan to promote the comic industry around the release date of a “Spider-man” movie.
So, technically, we can say that this global phenomenon began in Concord. “I don’t think I envisioned what it was going to become, I just wanted to make it happen,” Field said. “It has taken on a life of its own. The first year we had about four comic books and 1,600 stores. Now it is around 6 million comics, 2,300 stores, and in 6o countries.”
Each year new comics are written and printed exclusively for FCBD, so any comic you pick up at this event will be a storyline you cannot get anywhere else. All the big publishers, like Marvel and DC, put out comics alongside smaller independent publishers getting new brands out there. This year there will be a free Avengers FCBD special.
“As good as these movies are, they are still not as good as the original comics,” Field claims.
The attraction is not just for kids. “I have been attending Free Comic Book Day for the past four years and each year it gets better. Last year, I brought my young son with me and I am not sure who was more excited, him or me,” customer Desire told us who describes the event best. “It’s comics, balloons and cake. Superhero look-alikes walk along the line to get into the store for plenty of memorable photo opportunities. Plus, many people waiting for comics show off their costume making skills with great outfits of their favorite comic hero. Waiting in line becomes half the fun of going. It isn’t just about getting a free comic; it is about being absorbed into comic culture and the enjoyment that goes along with them. It is a day of excitement and nerdy-ness not to be missed.”
With fans like that, there is no end game in sight for Free Comic Book Day.