Concord is ready for some New Year Comfort!

Concord is ready for some New Year Comfort!

4th Annual Comfort Food Week Jan 15-31

By Elaine Schroth, CEO, Visit Concord

The start of the New Year is typically a time for huffing, puffing and salad bars, but you might want to think about pushing back a few of those resolutions until February; Concord’s Comfort Food Week is back, and you really don’t want to miss it.
The 4th Annual event returns January 15-31, 2021, with more days, more restaurants, new dishes, and a prize Passport. This year will likely be limited to takeout and delivery service for the duration, but warm comfort food on a chilly day is always a great way to satisfy cravings and support local restaurants at the same time.


The best way to navigate all the deliciousness is with the Comfort Food Week Passport, Visit Concord’s mobile web page. Much like the Taco Trail Passport we introduced in September, this one features a directory and check-in system for all 70 participating restaurants, and sign-up is free and easy. Just check in when you pick up your order (or upon delivery) and earn points for a free “I Heart Concord” gift pack that includes a signature tee shirt, keychain, and restaurant gift card. All passport holders are also automatically entered for a daily drawing to win restaurant gift cards, plus a final drawing for a grand prize package that includes a night stay at the fabulous Hilton Concord.

Participating restaurants may offer comfort food specialties throughout the event, and some may offer discounts or promotions. Just check location listings for specific dishes and deals, all conveniently accessible from your phone with the Passport.
Visit Concord’s social media pages are highlighting tempting food and restaurant spotlights all month long. On Facebook, Concord Live! will stream fun cooking demos with local restaurants on January 14 and 21 at 6 PM.
Dining locally and giving a shout out to your favorite restaurants is needed and appreciated more than ever. So, as you venture out on your glorious quest for warm, delicious comfort food dishes that “revel unapologetically in their melty, cheesy, crispy, creamy, savory, deep-fried goodness,” take some photos and tell everyone about it at #concordcomfortfoodweek, #visitconcord, #concordeats and post your glowing reviews on Yelp.
Don those stretchy pants proudly and get ready to indulge, savor and share your conquests with the world.
For details, Passport sign-up and complete list of participating restaurants go to https://bit.ly/3oMR0hP

Happy munching to all!