By Elaine Schroth, CEO & President, Visit Concord
Since the Taco Trail made its debut in September, things haven’t been quite the same in Concord. News of our tasty taco haven has been spread beyond the Diablo Gazette, East Bay Times, Diablo Magazine and Visit California, but also to national platforms including Travel & Leisure and Buzzfeed. Taco Lovers from all over the region and beyond have made their way here to get their fixes, and even locals are venturing beyond their tried-and-true favorites to discover new places.
On top of all that, our first Taco Trail Champion has emerged and she is Leyanne Amos of Concord. The newly crowned queen bested hundreds of fellow challengers by, well, eating the most tacos during Visit Concord’s launch promotion for the Taco Trail. And not only did she score the most check-in points on the Taco Trail Passport, Leyanne managed to patronize all 32 passport trail locations – the only registered explorer to accomplish that feat. Pretty impressive!
As the first explorer to claim her official Taco Trail shirt just a week into the trail’s launch, Leyanne saw the prized Taco Trophy on display at the Visitor Center and was motivated – she knew she wanted to win and was ready to eat her way through Concord to do it. The promotion ran September 1 through October 15, and Amos explained her winning strategy, “I did the math and divided how many tacos I would have to eat per day to get through the trail!”
Even though she’s lived in Concord most of her life, there were a number of restaurants she hadn’t tried before. “My favorite on the trail is Tortilleria El Molino,” Amos said. “I love their tacos and their hours.” Her go-to tacos are usually the pollo and carnitas, but she loves them all. “People just want good tacos!”, she said. And she’s not wrong.
Finishing a strong second, Emily Lawson racked up an impressive 14 check-ins in just two weeks. She took on the trail later than most, starting her journey in October, rather than September. “There were a lot of spots near me, and we actually found a new favorite go-to place: Los Portales,” she said.
Also in play was the Best Taco award for the fan-supported winning venue. Coming in first place was Los Portales Taqueria on Clayton Rd., followed by Tortilleria El Molino on Monument Blvd. and Taqueria Los Gallos on Grant St. in Todos Santos Plaza. The remaining top ten ranked by check-ins are El Faro, Los Tacos de Pancho, Taqueria Autlan, Guacamole Mexican Grill, Mercado Del Sol, Canasta Kitchen and Puesto. A big congrats to all! We encourage everyone to keep hitting the Trail and trying new places. Concord is currently home to 39 deliciously authentic, family-owned taquerias and restaurants just waiting to be explored. For the complete list, visit Concord Taco Trail.
I also want to mention that while the initial launch promotion may be over, the Taco Trail still lives on! Taco lovers can still earn official merchandise by signing up for the Taco Trail Passport through the Visit Concord website. It’s free and easy – score a point for every venue visited and get a free Taco Trail shirt or socks when you hit 10 points.
And just in time for the holidays, you can pick up Taco Trail and other great Concord merchandise at the Visit Concord Store. We’ve got everything from deluxe themed gift baskets to the perfect stocking stuffers for everyone on your list. Stop by the Visitor Center at 2151 Salvio Street, Suite T, (located on the ground floor,) or shop online at https://visit-concord.square.site/.
Happy Holidays and we hope to see you soon!