The pandemic may be lingering as we head into fall, but there is still something deliciously tempting to look forward to this month: TACOS! Visit Concord is excited to introduce the Taco Trail, a newly compiled directory of restaurants and taquerias that sets Concord apart as the East Bay’s go-to destination for great Mexican food.
While Concord has long been home to authentic, family-owned taquerias and restaurants, even regular customers may be surprised to learn there are currently a whopping 39 establishments within city limits just waiting to be explored. To make the Taco Trail cut, their primary business had to be Mexican or Latino food, it had to be located in Concord, and had to be a single location or one of a small number of locations – no national chains (sorry, Taco Bell, El Pollo Loco and Chipotle.)
To kick things off, Visit Concord has launched a month-long campaign featuring a series of social media spotlights and a promotion where taco lovers can earn fun Taco Trail merchandise by visiting the restaurants. Participants will get a point for each location they visit and receive their choice of gift at just 5 points earned (limit one per person). To make it easy, we will launch a mobile-exclusive website called the Visit Concord Passport.

The site allows you to check in at participating restaurants instantly through your phone. Just sign up at and you’ll be good to go.
There’s more. Even after participants have reached their 5 points, there’s still an incentive to keep going. The fan with the most points at the end of the month will be named “Trail Champion” and presented with our awesome taco trophy. In addition, there’s an award for Best Taco to be determined through Visit Concord’s social media pages, so be sure keep track of your conquests and vote for your favorites.

The launch of Concord’s Taco Trail coincides with Hispanic Heritage Month, so let’s all celebrate and show some love to these great, hard-working members of our community. And when you do discover a glorious new favorite, be sure to take a photo and tell everyone about it at #concordtacotrail, #visitconcord and #concordeats. For more information turn to page 14 of a printed copy of Diablo Gazette or go to